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Which Ad Is Best?


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  • Flutter of Butterflies Group

Okay so I am confused. Should I boost? What is a video ad? How do I know which one to use? Facebook doesn't make it easy at all. 

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  • Beyond Indigo Pets Team


This all depends on what you're overall goal is for your ads. Are you looking to just spread local awareness of your practice? Then optimizing for awareness within business manager or boosting a FB post would be ideal, the content is up to you, but it has to be relevant to your goal, maybe a team video, team picture or location picture? 

Let's just say you want to receive lead appointments, then optimizing for leads and having specific content geared towards what appointments you are looking to set is best practice. 

Hope this helps! 


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