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What is... should I care?


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  • Flutter of Butterflies Group

Hello! I was reading the description on this forum. What is Duck Duck Go and Yandex. Should I worry about these? 

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Duck Duck Go is a search engine just like Google. However, unlike Google, it is a private search engine and does not track or sell your data. How it shows search results is different then Google as well. Since it is the 2ne most popular search engine on mobile devices in the US, it is important to know how your business ranks on it. Current stats are:

Key DuckDuckGo Stats

  • The number of all-time DuckDuckGo searches exceeds 71.9 billion.
  • DuckDuckGo handles an average of 98.79 million search queries a day.
  • Worldwide, DuckDuckGo claims a 0.66% share of the search engine market. In the US, it holds a 2.45% share.
  • DuckDuckGo is the 2nd most popular search engine on mobile devices in the US.
  • 124 employees work at DuckDuckGo.

To read more about Duck Duck Go click this link https://backlinko.com/duckduckgo-stats.

Yandex is more popular in Russia and other countries but is hovering on the edge of use in the USA. However now that the tensions overseas have broken out this might change people's choices. You can see here at https://www.statista.com/statistics/1220433/market-share-held-by-yandex-worldwide/  that the use of Yandex has increased.

Since the internet changes by the moment, it is always good every once in awhile to know where your pet owners are searching for information be it on Google, social media or just plain word of mouth.


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