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For Facebook, what are people tracking now?


Tyler

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  • Beyond Indigo Pets Team

For those of you doing full fledged campaigns within Facebook, what goals are you focused on reporting? Link clicks? Likes? Conversions? Where are you seeing the most success?

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  • Beyond Indigo Pets Team
Heather

When it comes to goals, I always like to discuss what you are looking to get out of the campaign. Are you running a campaign to acquire leads? Then likes won't be an important metric to you. Are you looking for someone to sign up for a mailing list? Conversions will be a focus KPI for you. 

Overall, all of these things are important, impressions, reach, likes, clicks, conversions and leads but when you are creating a campaign really think about what you are looking to accomplish so you can focus on the most important KPI's for you. 

I hope this helps! 

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