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Boost a post or use meta business manager?


bayvethospital

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  • Flutter of Butterflies Group

I've heard boosting posts is just as good as using the Facebook ad platform to run an ad.

Is this true? What is the difference? 

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  • Beyond Indigo Pets Team
Stephanie

Hi, Bay Vet!

Boosting a post on Facebook is great if you simply want to grow your audience or build more awareness of your brand. You will have limited customization options in regards to targeting and setting ad objectives, however. The advanced features available through Ads Manager are what you need to get more leads and conversions. 

Here is a helpful link from Facebook that further details the differences:

https://www.facebook.com/business/help/317083072148603

I hope this helps!

Best,

Stephanie

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  • Flutter of Butterflies Group

We used to boost our posts, and it was okay when we wanted to get the word out on something, but it's definitely very basic compared to making ads in the backend

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