Did you know that social media existed way before you thought it did? Did you know whole new language has been created because of social media? The younger generation has only known social media. What is in for the future?
Social Media for veterinarians is an important aspect for building relationships, connecting with clients and prospects, maintaining a presence that lets people know you are active and engaged, and for drumming up leads. In today's landscape, a Facebook page is an absolute must for your hospital. Beyond that, it is important to update your Google Business Profile, or Google My Business page, and if you want to attract a younger audience, TikTok is where it is.
Setting up your page and forgetting about it, however, can be harmful. People will contact you through your social media and they will expect a reply. So daily monitoring needs to become part of your routine.
Beyond that, have fun with it, run some contests, post some cute pictures, and educate your audience on hot topics or trends or just general pet wellness care.