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This is your place. Make it what you want it to be!

What is Veterinary marketing and do I need to do it?

The short answer is yes. The long answer is absolutely yes. 

Search engine optimization, social media marketing, online review management, google business profile, website design and maintenance. These are all part of what you need to do to successfully market your veterinary practice today. 

This forum is designed to help you answer your questions, spark your creative side, and boost your revenue using marketing. 

Search Engine Optimization is hard. It is complex. It takes work and patience. And, spoiler alert, Google wants it to be that way. 

So, where do you begin? How do I know what keywords or search terms people are using to find me and where I rank for them? 

There are a lot of questions to ask, and fortunately, we have a bevy of experts here to help you answer all of them. 

Ask away and start your journey of gaining customers using SEO for your veterinary practice. 

Social Media for veterinarians is an important aspect for building relationships, connecting with clients and prospects, maintaining a presence that lets people know you are active and engaged, and for drumming up leads. In today's landscape, a Facebook page is an absolute must for your hospital. Beyond that, it is important to update your Google Business Profile, or Google My Business page, and if you want to attract a younger audience, TikTok is where it is. 

Setting up your page and forgetting about it, however, can be harmful. People will contact you through your social media and they will expect a reply. So daily monitoring needs to become part of your routine. 

Beyond that, have fun with it, run some contests, post some cute pictures, and educate your audience on hot topics or trends or just general pet wellness care. 

Marketing tools are aplenty, and there are multiple solutions for each marketing activity. This goes to show the importance of marketing. An entire industry is built around tools to help you get the job done. 

One must-have is Google Analytics to check on the performance of your website. It is free, it is complicated, but it is powerful, and did we mention free? 

Outside of that, Canva is a great tool for designing social media content, flyers, and just about anything you need for digital or print marketing purposes.

Then there is email, which can often come right from your PiMs software, or you can get a little fancy and use a service such as MailChimp to quickly design beautiful, branded email blasts to keep your customers in the know. 

If you have a question, ask because there are far too many tools out there and they each have their own strengths and weaknesses. Lucky for you, our team of marketing experts has experience with just about anything you will come across.