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E-Newsletters Are Popular - Are You Using Them?


Kelly

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E-newsletters, or electronic newsletters, have been around since the early days of the internet. The first e-newsletters were probably sent in the late 1970s or early 1980s, shortly after the development of the first mass-market email programs. These early newsletters were often used by organizations to communicate with their members or subscribers, and they usually contained information about the organization's activities, events, and news. E-newsletters have evolved significantly since then, and today they are used by businesses, organizations, and individuals to communicate with a wide variety of audiences.

E-newsletters are still quite popular today and are used by many businesses, organizations, and individuals to communicate with their audiences. According to a survey conducted in 2020, 44% of internet users in the United States reported subscribing to at least one e-newsletter, and 26% of respondents said they subscribed to three or more newsletters. E-newsletters can be an effective way to reach a targeted audience and can be used to promote products or services, provide updates and news, or simply keep subscribers informed about a particular topic or issue. While social media and other forms of online communication have become increasingly popular in recent years, e-newsletters remain a popular and effective way for organizations and individuals to reach their audiences.

There have been many successful e-newsletter campaigns over the years. Some examples of popular e-newsletters include:

  1. The Skimm: This daily e-newsletter provides a summary of the day's top news stories and is targeted at a younger, female audience.

  2. The Hustle: This daily e-newsletter covers business and tech news and is targeted at a younger, tech-savvy audience.

  3. The New York Times Morning Briefing: This daily e-newsletter provides a summary of the top news stories from The New York Times and is targeted at a general audience.

  4. The Daily Beast Cheat Sheet: This daily e-newsletter provides a summary of the top news stories and is targeted at a general audience.

  5. The Verge Newsletter: This daily e-newsletter covers tech news and is targeted at a tech-savvy audience.

  6. Fast Company Daily: This daily e-newsletter covers business and innovation news and is targeted at a business-focused audience.

These are just a few examples, but there are many other popular e-newsletters out there covering a wide range of topics and targeting different audiences.

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