Administrators Kelly Posted May 7, 2023 Administrators Share Posted May 7, 2023 Did You Know.... "Got Milk?" is a long-running advertising campaign in the United States that was created to promote the consumption of cow's milk. The campaign was developed by the advertising agency Goodby Silverstein & Partners and was funded by the California Milk Processor Board. The campaign was launched in 1993 with the famous "Aaron Burr" television commercial, which featured a man who was unable to answer a trivia question on a game show because his mouth was too dry from not drinking milk. The commercial ended with the tagline "Got Milk?", which quickly became a catchphrase and was used in a variety of advertisements featuring people in humorous situations who were in need of milk. The "Got Milk?" campaign was successful in increasing milk sales in California and was later adopted by milk processors and dairy farmers in other states. The campaign has been credited with reversing a long-term decline in milk consumption in the United States and has been recognized as one of the most successful advertising campaigns of all time. Link to comment
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