Tidbits About Text (SMS) Marketing

[Kelly]

Text messaging has been used for marketing since the early 2000s, when it first became possible to send large numbers of SMS messages to consumers. At first, text messaging was used primarily for alerts and notifications, such as reminding people about appointments or letting them know about special promotions. Over time, however, marketers have increasingly used text messaging to directly solicit business from consumers and to send targeted marketing messages. Today, text messaging is an important channel for reaching and interacting with consumers, particularly on their mobile devices.

There have been many successful text marketing campaigns over the years. Here are a few examples:

1. Dominos Pizza: In 2009, Dominos launched a text messaging campaign that allowed customers to order pizza by sending a simple text message. The campaign was a huge success, with more than 25% of orders coming through the text messaging service.

2. Macy's: In 2010, Macy's launched a text messaging campaign that offered exclusive discounts to customers who opted in to receive text messages. The campaign was successful in driving traffic to stores and increasing sales.

3. Starbucks: Starbucks has used text messaging to offer personalized promotions to customers, such as free drinks on their birthday. The campaign has been successful in driving customer loyalty and repeat business.

4. Old Navy: In 2013, Old Navy launched a text messaging campaign that offered customers a chance to win a $1,000 shopping spree by sending a text message. The campaign was successful i